A new fishmonger is netting plenty of trade in Porthcawl just weeks after opening its doors.

The Fishmonger’s Cat, launched by Emma Hancock, is proving a draw for local shoppers who are benefitting from her advice and tips on preparing succulent fish and seafood dishes.

Emma spotted a gap in the market in the seaside town and decided to set up shop. “I recognised the potential for an independent fishmonger in Porthcawl and wanted to establish my own business,” she said.

She went on a City and Guilds Fishmonger training course at Billingsgate Fish Market in London to learn about the business. 

Growing clientele

After finding premises in John Street near the promenade, she spent £20,000 converting the shop, doing much of the work herself.

Now the fishmonger and seafood deli has a growing clientele and trade is increasing daily. “I enjoy talking to the customers and discussing ways of preparing and cooking fish and seafood,” she said.

The Fishmonger’s Cat was supported by a £750 Kickstart grant from Bridgend County Council and Tata Steel subsidiary UK Steel Enterprise.

“It was very useful as I used it to buy computer equipment, which helped me to do the paperwork and administration to get the business up and running,” added Emma.

Glyn Thomas Area Manager in Wales for UK Steel Enterprise, said: “We are delighted to have been able to support this new venture, which has added to Porthcawl’s retail offer. We wish her every success.”